A man with short dark hair, wearing a dark blue short-sleeved button-up shirt with small white dots, standing in a well-lit room with his hands in his pockets, leaning against a doorway.
A man with short dark hair, wearing a dark blue short-sleeved button-up shirt with small white dots, standing in a well-lit room with his hands in his pockets, leaning against a doorway.

Behind the lens

Meet Chris Potter, the creative heart and mind driving CSP Creative, and the photographer dedicated to capturing high quality, visually stunning bottle photography.

Down to earth, honest and helpful, Chris provides a simple service to the wine and beverage industries, aspiring to help elevate the aesthetics of brands across the country.

Close-up of a grapevine with young green grape clusters, jagged leaves, and tendrils on a white background.
Close-up of a grapevine with young green grape clusters, jagged leaves, and tendrils on a white background.

Rooted in the Wine Industry

Chris’s journey with the Australian wine industry began in the mid-1990s, shortly after completing his studies in advertising and graphic design. He was first introduced to this vibrant community through Rural Press publications National GrapeGrowers and Australian Vignerons.

From there, he moved on to the nationally renowned Winetitles. As production manager, Chris had the privilege of working on cornerstone publications including the Grapegrower & Winemaker, the Wine Industry Journal, and the industry-standard Wine Industry Directory, working closely with industry experts Cindie Smart and Anthony Madigan. When Free Run Press was later established, he joined Cindie and Anthony as the production manager for Wine Business Magazine (WBM), designing and producing the publication for over four years.

Close-up of a grapevine with green grape clusters and large green leaves.

Where Design Meets Photography

For many years, photography was a personal endeavour of Chris’s creativity. He polished his skills as a hobbyist, contributing images to global stock photography platforms. However, it was during his time at WBM that his two worlds truly merged. Surrounded by the industry’s best stories and labels, he began expanding his technical skills into specialised wine bottle photography.

When he launched his business, CSP Creative, in July 2009, including professional bottle photography was a natural decision. His background in design gave him a unique advantage: he didn't just see a bottle through a lens; he understood how the image needed to perform on a page, a website, or a digital storefront, plus the nuances of technical details required for top-shelf imagery.

A close-up of a bunch of ripe purple grapes hanging from a vine with green leaves.

Crafted to Perfection

Nearly two decades later, business is still going strong. Over the years, Chris has meticulously refined his processes, lighting, and aesthetics to offer high-quality, visually stunning bottle images tailored specifically to the needs of Australian winemakers and beverage producers.

Today, CSP Creative stands as a trusted name for premium bottle photography in Australia. The images produced in the studio have become an integral part of many wineries' digital and market presence. With thousands of bottles photographed over the years for hundreds of clients, Chris’s work has become as refined as a well-produced vintage—homegrown, beautifully crafted, and delivered with an exceptional finish.

A black acoustic guitar with a sunburst finish on the body, white trim, and gold tuning pegs.

A Creative Rhythm

Beyond the visual arts, Chris is an accomplished guitarist, songwriter, and music producer whose musical journey began in early childhood. He spent years composing instrumental music on synthesizers before evolving his process to write, produce, mix, and arrange entirely in a digital studio environment.

In recent years, Chris has woven his technical production skills together with his deep passion for biblical historical study, creating a unique form of music tailored for the spiritually minded. His creative output is channeled into two distinct projects: his instrumental compositions are released under the artist name O F F \ M E T A, while his spiritual and thematic arrangements are released under Anisotrope.

Contact

If you have and questions please contact Chris using the form below. Otherwise, if you’re ready to order then please fill in the order form, or feel free to contact Chris on 0430 766 788

Two black wine bottles with modern labels, one with a white band around the neck and the other with an attached white paper tag, both labeled 'Brothers at War' and 'Cabernet' with additional details.